MainstreetJoin the waitlist
Aerial view of the town with market square, fountain, town hall and church

Build your business. Right in the middle of town.

A business simulation in your browser: produce, manage staff and trade with real players. Your business keeps running while you are offline.

Every business in this town belongs to a real player.

One of them could be yours.

Buy raw materials, process them, sell and run the numbers better than the competition next door.

One town, many businesses.

You start with a bakery. The farm comes next, and more businesses will follow. They all trade on the same market, creating supply chains between real players.

A bakery with a striped awning on the market square, passers-by in front

Bakery

Playable

Bread, rolls and cakes for walk-in customers. From a bake-off oven to your own bakehouse.

Farm

Coming soon

Grow wheat, apples and eggs and supply the bakeries in town.

Footage coming soon

More businesses

Planned

Every new business buys and sells on the town market and becomes a customer or supplier of the others.

Every business starts small.

  1. Take over

    A small shop full of leftovers. Clear it out and your first workstation comes to light.

  2. Produce

    Make your first goods, set prices, serve your first customers. From here on, every calculation counts.

  3. Expand

    Extensions, better equipment, your own staff. Every level unlocks more, and your business visibly grows.

A small shop from above: bare floorboards, boxes, rubbish bags and a covered counterThe same business fully built: production with a stone oven, a counter with a queue, shelves and bistro tables

Decisions with consequences.

Purchasing, staff, prices, equipment and layout all connect. Every decision shows up in the numbers.

Game view of a business with cash, reputation, customer count and labels at every station

Live numbers

Cash, reputation, customer flow and the load on every station. Plus reports with revenue, demand and costs per hour.

The in-game wholesaler web shop with counter, bake-off oven and dough pieces

Purchasing and delivery

Order equipment, furniture and raw materials from the wholesaler. Plan around delivery times and keep an eye on storage.

In-game job board: team with sales and production duties, applications below

Staff

Applicants with their own pace and wage. You assign duties and set the opening hours.

Town market with offers from other businesses for flour, eggs and butter

Town market

Real offers from other players. Buy cheap, sell your surplus.

In-game room editor: floor plan of a business with sales floor, production and yard

Layout and workflow

Split your space into sales floor, production and storage. Short walking routes make your team faster.

Stone oven from the game

Equipment with a history

Every device has upgrade levels, wear and maintenance. Skimp on maintenance and you risk breakdowns in the middle of business.

A town with real competition.

Cars, passers-by, delivery traffic and other players’ businesses. Your customers come straight off the street.

Market square with fountain, trees and striped market stalls
The market square. The heart of every town. Found early and you get a plot close to the square.
Street with a zebra crossing, a car and passers-by in front of a business
Walk-in customers. Who comes when and what they buy depends on time of day, price, selection and reputation.
Customers queuing at the counter, a shop assistant and full shelves behind it
Bottlenecks. When the queue gets too long, customers leave and your reputation suffers. Every bottleneck costs.
Production with stone oven, work table, fridge and two employees
Production. Your team works through the orders. You step in where things get stuck.
Town hall and businesses in the evening sun
Competition. Every neighbour is a real player. One click and you can watch their business live.

Ground rules

No loot boxes. No cashing out real money. Your location brings prestige, not an economic advantage. Customers decide by price, selection and reputation.

Common questions.

What does Mainstreet cost?

Your account and the game are free. Later you will also be able to buy diamonds with real money. They shorten waiting times and unlock special designs. You can also earn diamonds in the game: through goals, level-ups, achievements and the daily bonus.

Is it pay-to-win?

Diamonds help you progress faster because waiting times get shorter. They do not buy customers, reputation or a better location: people shop with you based on price, selection and reputation. There are no loot boxes, and real money cannot be cashed out.

Do I need to install anything?

No. Mainstreet runs in your browser, on desktop and on your phone. Your account works on every device, so you pick up where you left off.

Which languages is Mainstreet available in?

German and English. You can switch the language in the game at any time under “My account”.

What happens while I am offline?

Your business keeps running. Your staff work during opening hours, customers shop, and everything is calculated when you log back in. Only a broken device waits for you until you call the technician.

How much time do I need?

A few minutes a day keep your business running. More time pays off if you want to optimise workflows, trade on the market or expand.

Do I play with real people?

Yes. Every business in a town belongs to a real player. You share the walk-in customers and the town market, and you can look into other businesses live at any time.

Which businesses are there?

The bakery to start with. The farm comes next and supplies the bakeries, and more businesses are planned. They all trade on the same market.

What happens to my data?

We only store what the game needs: player name, email address, password as a hash and your game state. No ad trackers and no cookies except for login. Read the privacy policy

The market square in the late afternoon, later at night with street lights and headlights

Your business never clocks off.

Your staff keep working while you are offline. Everything is calculated when you log back in.

Made for a few minutes a day. Day and night follow the real clock.

The town still has free plots.

Create an account, choose a business, get started. Your plot is as close to the market square as is still available.

Join the waitlist